You know that lovely, shiny, cutting edge website you paid someone to build you in 2001? Well by now, it’s probably a bit rubbish. I bet the other websites are calling it names and your poor little has-been of a website cries itself to sleep every night. But there is an answer. Just like your aunty with the moustache who’s let herself go a bit, all your site needs is a bit of a makeover. And so to the subject of this article – website redesign and what to consider before you take that magic wand to your frumpy site and bellow “You will go to the ball!”.

Redesigning your website can be a rewarding process, after all, you know what kind of website your product or service needs better than anyone else, but beware! Web redesign is a minefield, where the unwary can fall into traps and the amateur can look, well, amateur. With this in mind, here are seven things to consider…

1.    Typographical errors

We have learned from our mistakes over the past decade or so and from the mistakes we have seen others make.

Whilst we're pretty confident of never making the same mistakes again, our primary aim is to ensure that our clients and our readers are fully appraised of the serious problems and pitfalls that can arise if you do not redesign your website properly.

Here are the 7 deadly sins that we have seen destroy search engine rankings and reputations: