Website Re-design and Re-development Process for Existing Websites

This process shows you our methodology for re-building any website, whether new or a revised website.  If you are looking to design, build or develop a new website then consider following these stages in your project plan.
 

Your Starting Point

OK, so you have decided you need a new website.  Well our first question is usually, “Are you sure you really need a completely new website?”

We then ask you a barrage of insightful and thoughtful questions to help elicit the rationale behind the new website project, the objectives for the new site and the measures of success.

Once we have a good idea of where you want to go, we can help you get there!

 

Our Starting Point

We then start by analysing your current website and looking at what works well and what does not work so well.

We ask you what you think?
We ask your visitors what they think?

Then we let our search engineers and designers get under the covers of your current website.  They start a systematic analysis of how your current website performs across a range of items; this is what we call SEO for Website Redesign and Redevelopment.

We take you through some questionnaires, we look at your server logs and website analysis stats software, and we run some of our suite of online SEO tools across your site and the major search engines and your competitors' sites so we can identify how you are currently performing. 

We use all this data to build a better blueprint for your website build.  You can also use this data as a set of benchmarking and performance indicators to measure the success of the project and how good a job we do for you. 

Once we have all this data and we have agreed a clear brief then we follow the following design methodology for your web design project.

 

Stage
Deliverables
The Client
US
Project Definition
Client Survey
Y
Y
 
Existing Website Analysis Report
 
Y
 
Project Brief
Y
Y
 
Ongoing Maintenance Plan
Y
Y
 
Project Budget and sign-off
Y
 
 
Project Plan
 
Y
Site Structure
Content Outline
Y
Y
 
Site Diagram
 
Y
 
Wireframes
Y
Y
Visual Design
Draft Visual Designs
 
Y
 
Select Design
Y
 
Site Development
Technical /Functional Plans
 
Y
 
Build and integrate the site
 
Y
 
Training
Y
Y
Test and Refine
QA Testing
Y
Y
 
Prioritise Issues
Y
Y
 
Refine Site
 
Y
Launch
Production Style Guide
 
Y
 
Launch site
Y
Y
 
Implement Maintenance Plan
Y
Y
SEO Review
(Re)submit to search engines
 
Y
 
Commence new link campaigns, PR, articles, directory submissions
 
Y
Analyse & Refine
Analytics and SEO rankings
Y
Y
 
On-site optimisation and tweaks
Y
Y
 
New content creation
Y
Y
 
Customer Research
Y
Y
Plan
What’s next?
Y
Y